About us.

Peter Anthony is the strategist you want in your corner when it’s time to pitch, persuade, or influence. With over 40 years of experience across consulting, communications, advertising and sales, he’s worked with some of the biggest brands on the planet, helping them land major deals, nail high-stakes pitches, and tell stories that actually connect.

He’s coached execs, led global campaigns, and helped win everything from Olympic sponsorships to multi-million dollar partnerships. From his early days in sales at IBM to pitching campaigns at Ogilvy for brands like McDonald’s, Foxtel, and Lexus, Pete’s career has always circled one big truth: People don’t buy when they’re sold to – they buy when they feel understood.

His approach? Collaborate, don’t sell. Tell stories, don’t present decks. He teaches people how to open conversations, not close deals—and that mindset has helped hundreds of clients across four continents build trust, influence outcomes, and win big.

At Buddez, Pete brings that same energy to our small business crew, helping founders and entrepreneurs learn how to confidently pitch their ideas, position their brand, and connect with customers in a way that feels authentic and effective.

“Great marketing isn’t about pressure—it’s about presence. Buddez is here to help you show up in a way that lands.” — Peter.

With over a decade of experience behind the scenes of big-name brands, top-tier agencies, and ambitious small businesses, Sophie brings serious firepower to the Buddez crew.

She’s written content and developed content marketing strategies for some of the biggest names in Australia—corporate giants, cult-favourite ecommerce brands, and everything in between. She knows what makes a brand stand out, what kind of content converts, and how to build marketing that actually works (without selling your soul).

She’s obsessed with words, sure, but her real superpower is turning chaotic ideas into clear, clever, high-impact marketing strategies. She’s helped launch products, craft brand voices, build content ecosystems and has mentored many founders who just want to get it right.

At Buddez, Sophie is your inside edge—sharing the kind of industry know-how usually locked behind big agency retainers. She’s here to help you find your voice, master your message, and show up online like the pro you are.

“I’ve seen how confusing marketing can be – even for the best brands. Buddez is about making it simple, smart and something you actually enjoy doing.” — Sophie.